Budget optimization is crucial for maximizing ROI and ensuring every dollar supports your business goals. By cutting inefficiencies and reallocating resources wisely, you can enhance financial stability, adapt to market changes, and drive growth. This strategic approach not only improves decision-making but also strengthens your competitive edge, setting your business up for long-term success.

When choosing between boosted posts and paid ads on platforms like Facebook and LinkedIn, it's essential to consider your marketing goals, budget, and the level of targeting you require. Both platforms offer options for promoting content, but they cater to different needs and strategies.

Welcome to Search Engine Marketing (SEM), where every click, keyword and ad placement can make a world of difference in your digital marketing strategy. In this blog, we'll be exploring what SEM is all about and why it's an indispensable tool in today's online ecosystem. If you’re new to the world of Search Engine Marketing, you’ve found your people– Keep reading!

I was 25 years old and this was asked of me in an interview.

I've never fully believed there was a glass ceiling I couldn't shatter - maybe because my dad took me to “Take Your Daughter to Work Day” …

Amidst economic turbulence, businesses face the imperative to adapt and innovate to survive. The post-covid economy has amplified the importance of resilience and strategic thinking. In this blog post, we'll delve into the significance of sourcing and developing brand partnerships and how they can be a game-changer for businesses aiming not just to endure, but to flourish and how Mezzo makes it happen.

In the fast-paced realm of digital marketing, staying ahead requires more than just creativity and innovation; it demands an understanding of what's working and what needs a little help. This is where a digital marketing audit offers businesses a strategic compass to navigate the ever-evolving landscape.

In the realm of social media advertising, Meta (formerly Facebook) and LinkedIn stand out as powerful platforms for businesses looking to boost their online presence and reach a targeted audience both organically and with monetary backing. This blog post aims to compare the advantages and disadvantages of running paid social advertising campaigns on Meta and LinkedIn. By understanding the unique features of each platform, marketers can make informed decisions based on their specific goals and target demographics ultimately assisting agencies like Mezzo Creative in creating an effective strategy to ensure your success.

In the ever-evolving landscape of the digital world, two forces have been shaping our online experiences like never before: Social Media and Artificial Intelligence (AI). These two powerhouses, when combined, create a dynamic synergy that influences how we connect, share, and engage online. But as social media professionals, should we be afraid of this new technology?

Since its launch on July 5th, Threads has become the fastest growing social media platform ever. Impressive right? The conversation app, established as a direct competitor for Twitter, garnered over 120 million users (and counting) since its conception with over 5 million of those users having signed up within the first few hours. With these metrics in mind, it's obvious that word traveled fast. But do we really need it in our social medis strategies?

We’ve all heard complaints in regards to social media algorithms or made the complaints ourselves. Almost all of them sing to the tune of “bring back chronological order timelines”. If you have had this thought, this blog is for you.

The value of being verified, having the blue checkmark has always been its exclusivity, now it’s being sold, that value is being diluted the more people purchase it.

TikTok is confidently coming up on the heels of Google and could be taking the lead as users' search engine of choice. Here’s how.

The terms “Reach” and “Impressions” are thrown around commonly and the meaning and difference between the two is often confused. We’re here to distinguish the two and answer the question “how are they different?”

There’s been a lot of talk about a forthcoming economic recession over the last year, and while some forecasts had seemed to show improvement, the latest news isn’t optimistic. The question, rather, seems to be when will this event occur rather than if. The best advice? Be prepared.

If you’re not highly experienced in the world of social media management, analytics can seem like an intimidating subject. However, we’re here to tell you that, not only does it not have to be, but more importantly, reviewing your analytics on a regular basis can provide you with a wealth of information about your social account’s health.

So you think you need a Social Media Strategy? YOU’RE RIGHT!