Just Posting Doesn’t Cut It: Why You Need a Social Media Strategy as Part of Your Marketing Plan
Written by Dawn Nolan
Facebook, Instagram, TikTok, YouTube, Pinterest — it’s been said time and time again. if you want to successfully market your business, you need to use social media. And it’s true; the numbers don’t lie. Research shows that as of this year, an estimated 4.9 billion people use social media worldwide, and that number is projected to increase. Additionally, the average person spends about 145 minutes — that’s almost 2.5 hours — on social media every day.
Social Media & Your Business
So, maybe you’re aware of this information already, and maybe you are already using social media for your business … but, maybe you’re not seeing the numbers that you’d like to see in your analytics (or, maybe you’re not even checking your analytics — if that’s the case, we already have much to discuss).
This brings to question are you using social media effectively?
If you are posting just for the sake of posting, then the easy answer is NO.
We get it. Social media is a whole world in and of itself, and it is constantly changing. There are so many questions: “Which platforms do I use? How often should I post? When should I post? Should I add a photo? Do a video?” And that’s just the beginning.
The bottom line is this: in order for you to see a ROI from social media, you need to have a well-thought out strategy as part of your marketing efforts.
Having a plan in place helps save you time and the headache of trying to come up with content on the spot. It helps you be consistent and engage successfully with your target audience and ultimately meet your goals to grow your brand and customer base.
Sound good? Great.
How Mezzo Can Help
We at Mezzo Creative are here to help you elevate your online presence and simplify your social situation. In other words, social media is what we do. Here are some of our services so that you get an idea of how exactly we can help you:
Social Media Strategy
Brand strategy and forecasting
Analytics and optimization
Content strategy
Social Community Management
Daily engagement and interaction,
Assistance with follower growth and maintenance
Blog and E-newsletter Generation
We know that there is a lot more to cover, so we hope that you’ll keep reading our blogs. In the meantime, however, would you like to learn more about how Mezzo can help your business? Let’s connect.