A Networking How To: Your Ultimate Guide to Building Real Connections
Written by Bri White
Networking is one of the most powerful tools for both personal and professional growth. But let’s be honest—“networking” often sounds like a stuffy, awkward thing we’re supposed to do to land a job or make a sale. In reality, it’s about building authentic, lasting relationships that benefit both you and others. And when done right, it can be fun!
The best part? Networking isn’t confined to boring business lunches or fancy events. It can happen in all kinds of settings, and there are plenty of ways to meet people, share ideas, and create valuable connections—whether you're at a conference, a coffee shop, or scrolling through Instagram.
In this blog we’ll chat about different ways in which you can take advantage of the spaces you hold, utilizing the time to expand your network and ultimately your net worth.
1. Attend Industry Events and Conferences:
The classic networking approach! Conferences, workshops, and networking meetups are great places to meet like-minded professionals and expand your circle. These events give you the chance to learn new things while also connecting with people who share your interests and career goals. Don’t be shy about starting a conversation. Everyone’s there to network!
2. Join Online Communities and Social Media Groups:
In today’s digital age, networking goes beyond face-to-face interactions. LinkedIn groups, online forums, and Facebook groups are perfect for connecting with others in your field. You can engage in discussions, share articles, and comment on posts to show your expertise or just get to know others. Twitter chats, Reddit threads, and industry-specific Slack channels are also excellent places to network from the comfort of your couch.
3. Volunteer and Get Involved in Your Community:
Networking doesn’t always have to be business-oriented. Volunteering for causes you care about is a great way to meet people who share your values and passions. Whether it's at a local charity event, a community cleanup, or sitting on a board for a non-profit organization, you can build relationships with people who can offer career advice, mentorship, or even business opportunities in a more relaxed, informal environment while doing some good.
4. Leverage Informational Interviews:
One of the most effective ways to network is by conducting informational interviews. Reach out to someone you admire in your industry and ask if they’d be willing to share their experiences with you. People love talking about their careers and offering advice, and it gives you a chance to build a relationship with someone you can learn from. It’s a way to expand your network and gain valuable insights along the way.
5. Use Social Media Creatively:
Social media isn’t just for scrolling through memes or sharing vacation photos—it’s also a great place to make professional connections. Start by engaging with people in your field on platforms like Instagram, Twitter, or even TikTok. Comment on their posts, share their content, or reach out directly to start a conversation. Building your personal brand online and contributing to conversations will help you attract people who value your perspective.
6. Take Classes and Workshops:
Whether it’s a certification program, a webinar, or a hobby class, learning something new is an excellent way to meet new people and network. These settings create natural opportunities for interaction. Plus, when you learn alongside others, you have a shared interest to break the ice and build meaningful connections.
7. Networking Through Mentorship:
Having a mentor is one of the best ways to expand your network and get valuable guidance for your career. But you can also be a mentor! Offering your knowledge and expertise to someone else creates strong connections that are both rewarding and beneficial. Mentorship is a two-way street, and the relationships you build through mentoring can be incredibly valuable in the long run.
8. Use Your Existing Connections:
Networking doesn’t always have to start from scratch. Oftentimes, the people you already know can help introduce you to new contacts and opportunities. Don’t hesitate to ask friends, colleagues, or acquaintances for introductions to people in your industry. You might be surprised at how willing others are to help you expand your network if you simply ask!
The bottom line is that networking is about creating connections, and it doesn’t need to be intimidating. Whether you’re building relationships with potential clients, mentors, or collaborators, the key is to be genuine, helpful, and open to new things. Networking can happen anywhere—from your local coffee shop to an online forum to a professional conference. So get out there, start engaging, and watch your professional network grow. You never know where the next great opportunity will come from!
Looking to collaborate or just talk shop? The Mezzo crew is here. Need assistance or advice on a project? We’d welcome the chance to be a resource. Add us to your network!